IMRG Retail Advisory Board

The IMRG Retail Advisory Board is comprised of prominent industry professionals who bring a combination of senior board-level involvement and years of practical experience, driving forward eCommerce strategies for leading global brands and retailers


Mike Durbridge

CEO | Andrew Martin International

Mike Durbridge is the CEO of Andrew Martin International, an interior design specialist offering a wide range of fabrics, wallpapers, furniture and home accessories for tastemakers in search of individual interiors with a twist. Prior to leading Andrew Martin International, Mike held senior positions at Kingfisher and B&Q. Mike also spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally.

Mike has had a variety of marketing, sales, commercial and operational leadership roles in telecom, financial services and mail order businesses over the course of his 20 year career and is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice, simplicity and consistency, are placed at the heart of any business.


Chris Corbin

Head of Digital Operations | Argos

Chris joined Argos in 2011 having previously worked as Head of Multi-Channel at Halfords. Chris has extensive experience across Digital and Ecommerce as well as prior experience of senior Buying, Marketing and Category Management roles within major UK retailers.

As Head of Digital Operations for Argos, Chris’ remit covers a broad range of disciplines including digital trading & merchandising, digital design, content, product information, search engine optimisation and customer generated content.

Chris has played an active role in business transformation programs and has enjoyed the challenge of delivering Digital integration within multi-channel retail businesses.


Andy Gault

Ecommerce Director | Howdens Joinery Co

Andy has over 20 years’ experience across core areas of retail - having worked in the disciplines of store management, supply chain, buying, strategy, international and latterly eCommerce.

This experience has been gained at leading retailers within their fields such as Wyevale the garden centre chain, Screwfix a multi-channel trade leader and B&Q the leading home improvement retailer.


David Williams

Senior Director, DTC, EMEA and Japan | Deckers

Direct responsibility for all aspects of the digital customer experience and driving sales digitally through all channels - eCommerce, Retail and Wholesale. Responsible for the EMEA E-Commerce business unit P&L.

Providing strategy and direction for developing and implementing omni-channel initiatives, striving to create seamless cross-channel experiences for consumers within EMEA utilising CRM tools and digital products.


Madeleine Melson

Chief Customer Officer | Amara

Joining Amara as Chief Customer Officer in 2017, Madeleine Melson is embarking on a journey to take Amara to the next stage of growth. Responsible for all elements of the customer experience, Maddie will develop the business from the robust foundations this customer-centric team have built, both in the UK and internationally.

Maddie has over a decade of online retail experience covering premium, pure-play and multi-channel retailers, including House of Fraser, John Lewis, Figleaves and Browns Fashion.


Mark Wright

Global Operations Director | Fat Face

Mark Wright Joined Fatface in June 2019 as Global Operations Director where he’s responsible for all UK Stores, a growing US store portfolio, wholesale and partner accounts as well as people. Previously Mark worked as Multichannel Director for Jack Wills where he drove the digital agenda responsible for Global Ecommerce, CRM and customer services and also stores introducing agile working and putting the customers at the heart of decision making.

Mark’s previous experience includes a wide range of roles including Head of UK Trading at M&, Store Operations, and field positions as both Store and Regional Manager.


Alex Murray

eCommerce Director | Lidl

Alex has over 16 years e-commerce experience, beginning his career at UK fine wine merchant Berry Bros. & Rudd, driving online innovation and winning the International Wine Challenge 'Website of the Year' award 5 years in a row.

In 2006, he moved to the videogames retailer, the GAME Group, leading the online trading and customer experience teams. Then, in 2009, Alex moved to Waitrose, initially to head up the Waitrose Wine Direct business, but soon assumed additional responsibility for the online grocery trading team.

From 2012, he has been primarily focused on digital strategy and developing the omnichannel proposition. He joined Lidl in March 2016. He is married with 3 children, 2 cats and not enough wine.


Nadine Neatrour

Ecommerce Director | Revolution Beauty

Nadine has over 16 years experience across a number of blue chip retailers, including Hobbs London, Moet Hennessy, Thomas Pink and SpaceNK. She has recently taken up the post of Ecommerce Director at rapidly growing Revolution Beauty, who are disrupting the beauty space by bringing the concept of “fast beauty” to life through continuous new product development and obsessing about customers. Specialities include Ecommerce, CRM, Marketing, Content, Merchandising, Technology, Internationalisation and Social Commerce.


Sean McKee

Head of eCommerce & Customer Services | Schuh

Sean McKee is an experienced retailer who progressed through a range of retail roles including store, regional and divisional management at Schuh, before getting into eCommerce in 2010.

A long-time advocate of integrating bricks and clicks in the pursuit of an optimum retail experience, in his current role he has, among other things, delivered on mobile growth and a simple, cross-channel proposition. He is passionate about delivering choice and convenience to an increasingly sophisticated, demanding and tech-enabled customer.

A regular contributor at eCommerce events in the UK and elsewhere, his current interests include CRO, use of content, developments in voice and visual search, AI and the start-up ecosystem.


Sue Harries

Director of eCommerce | Screwfix

Sue is the Director of Ecommerce at Screwfix and has nearly 20 years experience in retail gained across multiple disciplines. She started her career as a qualified accountant and has held senior roles at Peacocks, AXA & Screwfix.

She’s been with Screwfix for the last 11 years and leads the Ecommerce team for the UK & European sites. She has combined her analytical skills with digital, and takes a data driven approach to decision making.

Screwfix is one of the UK’s leading omnichannel retailers with over 500 stores in the UK & Germany and over £1bn sales.


Jonathan Wall

Chief Digital Officer | Missguided

Jonathan joined Missguided in September 2017 as Chief Digital Officer. 

He was previously Group Ecommerce Director at the UKs second largest pureplay online retailer Shop Direct. During his time at Shop Direct his award-winning team drove new visitors to Shop Direct’s sites, optimises its online presence, and improves conversion rates and visitor journeys – all with a focus on mobile. Jonathan was named best digital leader at the Drapers Digital Awards 2016.


Lee Faetz

Director of Ecommerce | Evans Cycles

Lee joined Evans Cycles in early 2018 as Director Of Ecommerce.

He was previously Ecommerce Director for Wickes, a division of the Travis Perkins Group, with responsibility for all facets of their online business. During his time at Wickes he drove the transformation of their multichannel strategy delivering significant change and sales growth.
Prior to this Lee was Global Head of Ecommerce at FitFlop, leading their Global Digital Strategy. Before this, Lee spent 15 years in various Retail and Ecommerce roles at Schuh, latterly leading their online charge and driving significant technology change and revenue growth.


Catherine Hall

Ecommerce Director | TJX Europe

Since January 2014, Catherine Hall has been the eCommerce Director for TJX Europe, the leading off-price retailer of fashion and homeware worldwide. Some of the European brands Catherine overlooks are TK Maxx and Home Sense.

Before joining the team at the TJX Europe, Catherine previously held executive eCommerce roles at other global retailer brands such as Jaeger and Agent Provocateur.


Neil Sansom

Founder & CEO | E-sation

Leading multichannel, Ecommerce and marketing professional at senior leadership level across numerous verticals. Previously CEO for WoolOvers, Omnichannel Director for Moss Bros, Marketing and Ecommerce Director for M & M Direct, Ecommerce Director for Otto Group and Shop Direct.

Named in the top 50 Ecommerce professionals, 2016 movers and shakers and winner of numerous Ecommerce and marketing awards including Drapers overall gold award.


Paul Hornby

Director of eCommerce | Matalan

Responsible for driving Matalan's online presence and internal capability, with full ownership of the eCommerce P&L. Focused on driving innovation and adopting new technologies that will give Matalan a competitive advantage within our sector, whilst also encouraging cultural change where required.

Act as the key figurehead for the Matalan Multi-Channel Business, driving Board-level engagement for all future digital strategies as well as ensuring commitment across the whole Business - particularly the retail stores - around the strategic importance of our Omni-Channel strategies.



Richard Surridge

Direct & eCommerce Director | Sally Beauty - Europe

Richard’s role at Sally Beauty is to take a largely wholesale store business and grow the direct to customer channels  His remit includes creating propositions and improving experiences within eCommerce, customer services and direct sales teams. The wide variety of customers from mobile hairdressers, to beauty salon owners, to large independent spas all have one thing in common in that they need a trusted, reliable partner to support them run their business.

Richard joined Sally Beauty in 2014 from Post Office, as Head of Digital overseeing the rebranding online and implementing new digital customer journeys. Previous to that as Head of Direct Channels at Wickes, Richard launched


Kevin Cooper

Director of eCommerce | Charles Tyrwhitt

Kevin is a experienced multi-channel/digital leader with 20+ years of experience working within the retail sector. He has coached and managed trading, content, marketing and technical teams and promoted a collaborative approach. Having worked for leading multichannel and pure-play businesses, across a range of product areas (fashion, food, homeware & beauty), he has led numerous technical development projects (inc. site launch, replatform) and managed a variety of third party suppliers.


Sara Cohen

Trading Director  | Space NK

A merchandiser by trade, Sara has over 25 years’ retail experience having worked for companies such as Arcadia, Whistles, House of Fraser, BHS & Austin Reed.  She transitioned to the world of eCommerce at The White Company where she was Head of Online Trading for two years.

Subsequently, Sara spent six years consulting for a number of retailers including Tesco, Shop Direct, Jack Wills and Debenhams, specialising in multichannel planning and trading before joining Space NK in 2016 as Head of eCommerce.

Now as Trading Director at Space NK, Sara’s role has grown to encompass both direct and store trading, eCommerce development and customer services.  Her primary focus is to ensure the customer experiences a seamless journey no matter which channel she shops.


Chi Evi-Parker

E-Commerce Director | Monica Vinader

Chi has over 12 years' of experience across e-commerce, digital marketing, marketing communications and strategy. Following an initial stint in strategy consultancy where she delivered data-driven customer strategies to marketing teams based on a deep understanding and segmentation of their customers and the market, she moved to Tesco where she worked within the non-food business. Here she led a rapid range growth plan to establish the category's place in the market, before moving to lead acquisition marketing for Tesco Direct

In 2017, Chi moved to lead Marketing and Digital at Monica Vinader, a global jewellery brand that originated the phrase 'accessible luxury' in the market. In her current role as E-Commerce Director, she is responsible for aggressively growing the e-commerce channel, with a particular focus on further penetrating the North American market. 

Among her achievements she includes successfully introducing and embedding a full 360 degree CRM strategy into a number of businesses, including the integration of the relevant martech to support.